Media art , In Black and White




     Black and white often abbreviated B/W or B&W, and hyphenated black-and-white when used as an adjective, is any of several monochrome forms in visual arts.
Black-and-white images are not usually starkly contrasted black and white. They combine black and white in a continuum producing a range of shades of gray. Further, many monochrome prints in still photography, especially those produced earlier in its development, were in sepia (mainly for archival stability), which yielded richer, subtler shading than reproductions in plain black-and-white.
Some popular black-and-white media of the past include:
  • Movies: While some color film processes (including hand coloring) were experimented with and in limited use from the earliest days of motion pictures, the switch from most films being in black-and-white to most being in color was gradual, taking place from the 1930s to the 1960s. Even when most studios had the capability to make color films they were not heavily utilized as using the Technicolor process was expensive and the process cumbersome. For many years it was not possible for films in color to render realistic hues, thus its use was restricted to historical films or musicals until the 1950s, while many directors preferred to use black-and-white stock. For the years 1940–1966, a separate Academy Award for Best Art Direction was given for black-and-white movies along with one for color.
  • Television: Television program was first transmitted in black-and-white.Scottish inventor John Logie Baird demonstrated the world's first color television transmission on July 3, 1928 using a mechanical process. Some color broadcasts in the US began in the 1950s, with color becoming common in western industrialized nations during the late 1960s. In the United States, the Federal Communications Commission (FCC) settled on a color NTSC standard in 1953, and the NBC network began broadcasting a limited color television schedule in January 1954. Color television became more widespread in the U.S. between 1963 and 1967, when the CBS and ABC networks joined NBC in broadcasting full color schedules. Canada began airing color television in 1966 while the United Kingdom began to use an entirely different color system from July 1967 known as PAL. The Republic Of Ireland followed in 1970. New Zealand began color broadcasting in 1973, and Australia experimented with color television in 1967 but continued to broadcast in black-and-white until 1975, and New Zealand experimented with color broadcasting in 1973 but didn't convert until 1975. In China, black and white television sets were the norm until as late as the 1990s, color TVs not outselling them until about 1989. In 1969, Japanese electronics manufacturers standardized the first format for industrial/non-broadcast videotape recorders (VTRs) called EIAJ-1, which initially offered only black and white video recording and playback. While seldom used professionally now, many consumer camcorders have the ability to record in black-and-white.
  • Photography: Photographs were either black-and-white or shades of sepia. Color photography was originally rare and expensive and again often containing inaccurate hues. Color photography became more common from the mid-20th century. Today, black-and-white is a niche market for photographers who use the medium for artistic purposes. This can take the form of black-and-white film or digital conversion to grayscale, with optional digital image editing manipulation to enhance the results. For amateur use certain companies such as Kodak manufactured black-and-white disposable cameras until 2009. Also, certain films are produced today which give black-and-white images using the ubiquitous C41 color process.
  • Printing press: Most American newspapers were black-and-white until the early 1980s; The New York Times and The Washington Post remained in black-and-white until the 1990s. Some claim that USA Today was the major impetus for the change to color. In the UK, color was only slowly introduced from the mid-1980s. Even today, many newspapers restrict color photographs to the front and other prominent pages since mass-producing photographs in black-and-white is considerably less expensive than color. Similarly, daily comic strips in newspapers were traditionally black-and-white with color reserved for Sunday strips.
Color printing is more expensive. Sometimes color is reserved for the cover. Magazines such as Jet magazine were either all or mostly black-and-white until the end of the 2000s when it became all-color. Manga (Japanese or Japanese-influenced comics) are typically published in black-and-white although now it is part of its image. Many school yearbooks are still entirely or mostly in black-and-white.

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